Instagram wants to be a place for private persons to socialize, but also to be a place where you can make your business grow by using it as a place for marketing and research.
There is a complete guide to Instagram marketing and there are many studies done about Instagram marketing strategies, and how all this can help your business.
For some time now business has used Instagram to get closer to potential buyers of their products, or users of their services. They connect with their customer and they make the circle of followers wider, and that provides them more potential customers. Also, they interact with their customers and they get information about what they like or do not like, or tips about their products they would have a hard time to find another way.
Because of more and more business users, Instagram launched tool for business users, including business analytics, new business profiles and ability to create ads directly from posts on the application.
They invested hard work with many of business users to understand what their users need to make their use of Instagram more productive.
The one thing they realized is the most important for businesses is to be able to stand out on Instagram and be different from one another. Also, businesses need feedback from their customers to be able to make a good research about the products or services they provide.
So, after all, that hard work Instagram business profiles were created. This is features for an account that wants to be a business account on Instagram. They are free and they have a lot of possibilities for their interaction with their customers from the call, e-mail, text with the tap of the contact button. Also, they get directions.
Business Instagram profiles can only open those who have a Facebook Page for their business.
Users will be able to get in touch with the business or to get their direction location by clicking the ‘Contact’ button next to the Following button on profile information section of the business page.
The ‘Location’ tag is displayed under the current website link one a business page. When you tap it, a map will open showing the business location and giving users directions.
Instagram businesses get information about who their followers are and which posts had better response on the mobile application in Insights.
This information can be helpful for businesses in many ways, but also learning the behavior and demographics of their followers, they can give them a hint about future contests and time they should post.
Insights will give you information about top posts, impressions, reach and engagement in some posts, and more data on your followers. You can also find out their gender, age, and location.
Instagram business users can find out where their followers are from,and not just the country, but the city they’re in as well. This will be of a great value for marketers, especially when it comes to deciding when to post content to their profiles to maximize reach and engagement of their customers.
Business Instagram owners will be able to view the top posts sorted by Impressions for a week or a month.
Ability to promote gives you a chance to make your posts into ads . To run an ad, you’ll be able to pick a post that you shared on Instagram and add a button encouraging people to engage. You can select a target audience or you can also allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any amount of time you desire.
Business can start with ads in just a few taps.
The simplicity of this tool means that businesses may not have the flexibility and targeting options available using other social media.
Instagram business tools are new ways Instagram wants to make growing business on the platform much easier. But these tools are just a way to help business, but the hard work they have to do on their own.